ITB 2016


BERLIN, 13 March 2016: The largest tourism fair in the world, the ITB Berlin ended with a new visitor record: Some 120,000 visitors took the chance to dive into the world of tourism, with Malaysia’s pavilion clearly being among the most impressive ones in the halls dedicated to Asia.


Berlin’s Mayor Michael Müller officially opened the pavilion together with Malaysia’s Minister of Tourism and Culture Dato’ Seri Mohamed Nazri bin Abdul Aziz who had flown in straight from the Koh Samui island to attend the world’s largest tourism fair for the second time since his inauguration in 2013. “I always come when there is something to launch”, the Minister told MALAYSIA INSIGHTS with a smile, and this year there was a lot to launch indeed.

Such as a new cooperation between Tourism Malaysia and Singapore Airlines. Since the country’s own airline MAS had to close its European offices in 2014 and Lufthansa terminated its connection Frankfurt-Kuala Lumpur in 2015, there has been no direct air link between the countries any more which resulted in a drop of number of German visitors to Malaysia – albeit not as severe as feared. 144,910 German visitors were counted during 2015, compared to 158,453 in 2014. Still a solid number, “under the circumstances”, as the minister put it.